Social Media Marketing for Sustainable Brands in Australia
Social media has the power to transform your business marketing. If you’re a sustainable brand or business, then you’ll probably be interested in knowing how social media marketing can help power the rise of sustainable brands.
Social media marketing (SMM) can bring brand awareness, enhance your online reputation, boost sales and conversions, drive website traffic, and help you build a more engaged community.
At Green Socials, we work with a range of Australian sustainable brands and businesses to help them create effective social media strategies, enhance their online presence, and achieve their marketing objectives. In doing so, we also help them to enhance their environmental and sustainability impacts.
Keep reading to find out more about how Australian for-purpose organisations are using social media for good, and how Green Socials can help your eco business to thrive.
What is social media marketing?
You may have been wondering, “What is social media marketing?” and “How can it benefit my eco business or startup in Australia?”.
Social media marketing involves utilising social media platforms, such as Facebook, Pinterest, YouTube, LinkedIn, or Twitter, to promote your business, engage your audience, and drive traffic to your website. Each social media platform has unique features and appeals to slightly different audiences - finding the right mix and ways of strategically using them can help you reach your marketing goals.
Not only does social media allow your business to increase its brand awareness, but it can also help to authentically engage with your target audience and position itself as a thought leader or industry leader.
Furthermore, it can also help you to generate business leads and build social trust in your brand, particularly when it comes to your social and environmental impacts.
Why is social media marketing important for eco brands in Australia in 2025?
Social media marketing is important for any business. But for sustainable businesses and eco brands, social media can really help to promote the businesses’ sustainability impacts and raise brand awareness among a targeted green audience.
For any organisation that’s green, eco, sustainable, and purpose-driven, these are some of the key benefits of social media marketing:
1. Increase brand awareness and reach
If you want people to get to know more about your brand, social media is a great place to start. Sustainable businesses and brands need to reach a large global audience while also targeting very specific audiences.
If you’re creating great content, designed to engage your audience and increase awareness, then this could be a powerful way of growing your online presence.
2. Authentically showcase your sustainability credentials
Social media also has the power to help you communicate your sustainability credentials as a brand or business. By communicating in an authentic and transparent way about how you’re eco-friendly, messaging and storytelling about your mission and values will resonate with your target audience, building a sense of community, connection, and trust.
3. Educate consumers and customers to gain support for your cause
For many types of organisations, such as nonprofits, it’s important to educate people and raise awareness about specific issues and causes. Once people understand the cause and what you’re doing to defend or solve it, they may be more likely to support your organisation.
Whether your organisation aims to reduce plastic pollution (and educate people why plastics can be harmful to the environment, ecosystems, and human health), or you want to rally people to support a climate change march, social media can help you gain support for your cause.
Oftentimes, this informative content involves sharing solutions, guides, or tips about sustainable living, or about what actions need to be taken to resolve an issue.
4. Improve customer service and customer relationships
Being present on social media allows customers to engage with your business in real time. Customers may have questions or complaints they want to share, and being able to answer these appropriately and timeously can help you improve your online reputation management.
You can also ask customers to engage with your brand in ways that can reveal some useful business insights that you can use to improve your business.
5. Collaborate with social media influencers
Social media marketing allows you to leverage strategic partnerships with influencers and other ethical brands that are aligned with your mission and purpose. This, in turn, can enable you to reach a wider audience.
6. Enhance search engine ranking and boost website traffic
Using social media can help you grow your audience organically online. Social media along with a great content strategy can help you enhance your search engine ranking and boost traffic to your website. And when combined with a strategy to boost user-generated content (UGC) on social media, your marketing results could be significant.
7. Boosts your sustainability impacts
Most eco businesses want to scale their environmental and sustainability impacts. When brands start to use social media marketing, this can boost awareness about your brand, increase website traffic, and help you attract more support for your cause. In turn, this can help your business to grow, enabling you to bolster your positive sustainability impacts.
Examples of 3 sustainable brands using social media marketing in Australia
Social media marketing has so many benefits for organisations of any type, but particularly for eco and sustainable businesses.
Find out how these five eco brands in Australia stand out from the crowd and leverage social media to their advantage.
1. Planet Ark
Planet Ark is a Sydney-based nonprofit environmental organisation. They aim to change people’s behaviour to support a circular economy, and low-carbon lifestyles and to help connect people with nature.
With over 30K followers on Instagram, Planet Ark has been successful at using social media to show people how it’s easy and fun to change habits and behaviour to be more sustainable and mindful.
2. Finders Keepers
Finders Keepers is an iconic design market that’s hosted in various cities around Australia, including Sydney, Melbourne, and Brisbane. Not only do they promote local artists, designers, creatives, and artisans, but they’re also committed to sustainability and conscious consumerism.
Founded in 2008 by Brooke Johnston and Sarah Thornton, Finders Keepers asks applicants to show how their products are “environmentally sustainable, organic, plant-based, Fair Trade, recycled, repurposed or upcycled, and toxin-free..
Finders Keepers has an impressive 269,000 following on Instagram as of August 2025, which helps to showcase their events and the artisans that attend their markets.
3. KOOSHOO
KOOSHOO stands as a leading brand in the ethical and sustainable hair accessories market, and we are proud to be working with them on their social media strategy and content creation. Our partnership with KOOSHOO is built on a shared commitment to environmental responsibility, social impact, and the creation of high-quality, eco-friendly products.
Our joint efforts focus on promoting sustainable alternatives within the beauty and fashion industries, demonstrating that style and ethics can coexist beautifully. We look forward to continuing our impactful work with KOOSHOO, contributing to a more sustainable future, one hair accessory at a time.
Elevate your brand with bespoke social media services
To elevate your Australian brand, having a presence on social media is a necessity. But, social media marketing requires a coordinated strategy and skills in creating and managing your online presence. Many brands choose to outsource this work to social media agencies like Green Socials.
If you’ve been searching for the best social media agency in Australia, then you’ve come to the right place. Green Socials works with some top social brands and eco-friendly businesses across the country and internationally.
Outsourcing your social media management to professionals can help you to leverage the latest social media trends and design skills of an experienced marketing agency.
Green Socials can help you elevate your purpose-led business using social media. As a bespoke social media marketing agency in Sydney, here are some of our social media services:
Creating a customised content strategy
Organic social media management
Designing green and eco social media Canva templates
Providing individual social media consulting sessions
Designing email marketing campaigns
Creating SEO-optimised blogs to help drive traffic to your website
Creating and managing Facebook and Instagram ad campaigns
We have a dedicated team of social media and marketing specialists who are passionate about helping sustainable businesses like yours to grow and expand their impact. Get in touch to explore how we can start working together.
