There’s been a shift in how social media platforms evaluate content, and if you’re still measuring success by likes and follower count, it might be time to look again.

For years, we were taught to believe that bigger was better.

More likes = better content.
More followers = more credibility.
More engagement = more reach.

But here’s the thing: that model is outdated. And truthfully, it never fully reflected what actually matters: human connection.

The internet is crowded, an there are thousands of people doing what you do.

So how do you make your brand stand out, especially as an eco-conscious or mission-driven business? That’s where brand positioning comes in.

Brand positioning is what defines how people see your brand in the context of your industry. It’s the space you take up in someone’s mind when they think about your business, and why they choose you over someone else.

Whether you’re selling sustainable skincare, consulting services for ethical brands, or handwoven baskets made by artisans, if your audience can’t clearly feel what makes you different, they’re going to forget you.

Let’s break down what brand positioning really is, why it matters, and how to start shaping yours.

It happens to everyone: that moment when your Instagram feels like a ghost town, your idea bank is empty, and showing up online feels more like a chore than a creative outlet.

If you’re in a bit of a posting rut right now, you’re not alone. And you’re definitely not “bad at content”. You're likely just overwhelmed, overthinking, or under-inspired (or all three, honestly).

But here’s the good news: getting back into your content rhythm doesn’t need to be stressful, or strategic to the point of perfection. It just needs to feel doable again.

Here are a few grounded, actionable ways to ease back into content creation, with intention and a little more ease.

We talk a lot about carbon, politics, infrastructure, and economics when it comes to the climate crisis. But there’s another factor that might be just as important, and often overlooked. One that shapes what we build, what we believe is possible, and whether we can even picture the world we’re trying to save. Imagination.

In today's market, sustainability has evolved beyond trendy buzzwords into a fundamental consumer expectation.

Modern consumers demand complete transparency, genuine accountability, and authentic alignment between brand values and messaging, from production methods to marketing strategies.

This guide is crafted for brands, creators, and marketers who aspire to grow authentically while staying true to their ethical principles.

Let's explore cutting-edge trends, enduring best practices, and outdated approaches to leave behind.

Today's eco-conscious consumers represent a powerful market force. They're thoughtful decision-makers who invest in brands that align with their values and vision for a better world.

Here's the good news for sustainable brands and small businesses: You don't need a massive marketing budget to reach them. What you need is authenticity, clarity, and creative thinking.

Let's explore how to craft a marketing strategy that resonates with eco-conscious customers without falling into greenwashing traps or corporate sustainability jargon.

Phoebe Gates - daughter of Bill Gates - and her Stanford roommate, United Nations climate advisor and Climate Cardinals’ Founders, Sophia Kianni, have just launched what could be the next big thing in fashion tech: Phia. With $850,000 in seed funding and a vision for a smarter, more sustainable shopping experience, the duo has introduced a sleek browser extension and mobile app that’s already making waves.

But what interests us the most: Phia isn't leading with sustainability—at least not explicitly.

In 2025, it’s hard to imagine a brand that doesn’t at least consider sustainability in its messaging or operations - although, let’s be honest, a few outliers still surprise us.

But this shift isn’t just a trend. It’s a deeper, more permanent transformation in how brands operate, communicate, and connect - not just with their audiences, but with the planet and people around them.

Sustainability is no longer a “nice to have.” It’s what your audience expects.

In fact, 73% of people in the European Union say the environmental impact of a product is very or rather important when making a purchase. And that awareness is only growing, thanks to educational content on social media and the increasing visibility of topics like ethical manufacturing, slow shipping, and conscious consumption.

But how do you actually communicate your sustainability efforts without sounding performative? Should you always talk about it? And what’s the real benefit of putting sustainability front and centre in your marketing?

Let’s explore 👇

If you run a business and have a website, you probably already know this: your blog section should be a rich resource for your community and potential clients. It also holds tremendous value for your search engine optimisation (SEO), helping your website rank higher on Google and giving your brand more visibility – which means more eyes, more trust, and more potential customers.

But mastering the art of blog writing relies on a few key factors. Whether you’re a seasoned writer or just getting started for your business, this guide will walk you through everything you need to know to write blog posts that are both powerful and search-friendly.

If you've been using social media for your business over the last few years, you already know this — it's constantly changing.

And this is especially true for Instagram. After all, it wasn't too long ago that photos were the only type of content shared on the platform.

Since their introduction to the app, Reels have been a great tool to increase accounts' reach and views. But one month, it's best to prioritize 7-second videos with trending sounds and the next, vlog-style videos are going viral.

With this constant adaptation, brands often struggle to stay ahead of the curve and end up falling behind in their social media game. Which is why we've summarized in this article the notable changes you need to know as a brand posting on Instagram in 2025.

As society in 2025 increasingly uses social media, having a social media presence is crucial for brands of all sizes. 

However, if your brand has a presence on Facebook, Instagram, TikTok, YouTube, X, LinkedIn, Bluesky, and other platforms, managing your social media becomes increasingly challenging. 

Even if you’re only present on one platform, having systems to design, plan, schedule, monitor, and respond to social media posts and comments can revolutionise your marketing efforts. 

That’s where social media management tools can be game-changing: helping you design, schedule, andmonitor your online presence. 

In today's fast-paced digital landscape, having the right social media management tools can make the difference between a thriving online presence and a struggling one. 

Whether you're managing multiple platforms or focusing on building engagement, we've curated a list of our most trusted tools that streamline social media management whilst maintaining authenticity and effectiveness.

Certain marketing principles are evergreen: no matter what, they won’t expire. The same rings true when it comes to sustainable marketing (also known as green marketing, sustainability marketing, conscious marketing, eco marketing, cause-driven marketing and purpose-driven marketing). By incorporating these timeless principles into your marketing strategy, you can help future-proof your marketing efforts.  

In today's rapidly evolving digital landscape, sustainable marketing isn't just a trend—it's a fundamental shift in how businesses communicate their value whilst considering their social and environmental impact. 

As organisations worldwide embrace sustainability and environmental consciousness, understanding and implementing enduring marketing principles becomes crucial for long-term success.

Below we dive into some of these sustainable marketing principles and explore how you can drive marketing success for your business, BCorp, or nonprofit organisation. 

Developing a comprehensive marketing strategy is crucial for achieving sustainable growth and success. Marketing strategies provide a long-term vision for the future, providing an opportunity for you to create more detailed implementation plans that suit your particular needs and budget.

This guide will walk you through the essential steps to create an effective marketing strategy that drives results.

Having a social media presence is no longer optional for brands that want to succeed in digital marketing. It can be a powerful tool to help you achieve many of your marketing, sales and business goals. A social media marketing strategy outlines your goals, tactics and metrics to measure success. It also helps you craft bespoke content and messaging for each social media platform, and to decide which platforms to have a presence on. 

Learn about the reasons to create a social media marketing strategy, and how to craft a social media marketing strategy below. To get some inspiration, you can check out these social media marketing strategy examples from some of the most well known eco brands in Sydney and eco businesses from across Australia.

A clear and compelling brand message is crucial for standing out in today’s hyper-competitive business world. Crafting a message that will help your brand stand out from the crowds and resonate with your target audience requires careful planning. That’s why we recommend that all brands take time to create a brand message strategy.

For mission-driven businesses, a compelling brand message strategy is key to connecting with people who care about sustainability and driving meaningful impact. This link between brand strategy, brand messaging, and the brands that consumers support is evidenced by some recent studies. 

For example, a Nielsen Company study found that 81% of Australian consumers value authenticity in brands and that 73% are willing to pay more for brands that are authentic and reduce their environmental impacts.

What exactly is a brand message, and how can you develop an effective brand message strategy? Let's dive deep into these essential aspects of brand communication.

In today's digitally connected and competitive world of business, marketing is a critical component of business success – helping organisations to reach and engage with a growing audience. Ethical marketing is often overlooked, but it is more than just a buzzword — it's a crucial component of sustainable business practice. 

Ethical issues in marketing can significantly impact organisations’ reputations, customer trust, and prospects for growth. As consumers become increasingly conscious of corporate behaviour, addressing ethical considerations can help businesses maintain integrity and implement truly sustainable business practices.

Ethical considerations should therefore be at the forefront of your business marketing strategy – helping you build trust, maintain a positive reputation, and contribute to a better world.

Here’s a guide on how to better understand ethical considerations in marketing and how to implement ethical marketing practices.

Our world is increasingly eco-conscious and sustainable green businesses are more than just a trend. Many sustainable businesses are driving positive transformations for the planet while thriving and growing. In fact, sustainable businesses are booming in places like Australia, and sustainable consumption is gaining momentum.

To grow, scale, and thrive businesses need to harness the power of digital marketing and purpose-driven marketing, as part of their marketing mix. But for many sustainable brands, particularly ones that are still in the startup and growth phases, they may lack the digital marketing experience and skills to reach their potential. 

That’s why green businesses often look to partner with digital marketing agencies to help them drive impact and growth through creative and tailored marketing strategies. 

But choosing the right marketing agency for your business is important, and not all agencies are the same (and many lack the sustainability values and knowledge to really understand your brand and what you want to achieve). 

Do you make or sell eco-friendly products? From ethical fashion, solar-powered gadgets, vegan bags, and reusable food bags, to refillable cosmetics and natural kids toys – there are many products on the market that are made to be environmentally and socially responsible and friendly. 

But, it takes a coordinated marketing strategy for eco friendly products to actually convert supporters into cumsers and to sell your world-changing products. 

Eco-conscious consumers are looking for brands that are authentic and transparent in how they engage and communicate. They’re also increasingly skeptical of unverified sustainability claims thanks to a plethora of audacious greenwashing in the past.

Below we outline 6 powerful strategies to market your eco-friendly products and an overview of how Green Socials can help you elevate your brand to new heights with our targeted range of bespoke marketing services. 

If your small business is rooted in sustainability, circularity and planet-friendly products and services, you may be wondering how to market your eco-conscious business. 

Eco-friendly businesses can use many of the same traditional marketing techniques used by businesses, such as email marketing, search engine optimization (SEO), and social media marketing. 

By creating a comprehensive and integrated marketing strategy for your small eco businesses, you can leverage marketing to boost sales, attract new customers, and raise awareness about your mission and impacts. 

Effective marketing can also help sustainable brands to stand out from the crowds by elevating their unique selling points in an increasingly eco-conscious consumer market. 

Below are 9 of the best marketing tips for sustainable businesses that aim to help your company to grow and thrive.

As a digital marketing agency in Sydney, many of the brands that we work with at Green Socials are Australian small businesses that are purpose-driven. The marketing tips below are therefore tailored to an Australian small-business audience, infused with personal insights from our experience in marketing sustainable brands.

Marketing for a non-profit organisation demands a unique approach. Unlike for-profit businesses, non-profit marketing is focused on promoting nonprofits’ missions and values, rather than products or services. 

Nonprofit marketing plans help to provide a blueprint of how organisations can engage with their supporters, donors and stakeholders while helping achieve their fundraising goals. Nonprofit marketing also helps nonprofit organisations (NPOs) to communicate their messages, raise awareness about their causes – thereby enhancing support from donors, volunteers, staff and partners.

Below are reasons why nonprofit marketing plans are important and some essential steps to crafting a powerful marketing plan for a non-profit organisation.