8 Top Sustainable Brands in Australia in 2025
Yes, sustainable brands are thriving in Australia in 2025. Australian businesses are increasingly integrating sustainability into their business practices as Australian consumers demand ethical products and services that are good for the planet and people.
A range of sustainability megatrends are driving this business transition towards socially responsible business and sustainability:
the rise of circular economy approaches to business
the rise in sustainable supply chains
business decarbonization
the reduction of waste and pollutants
increasing consumer demand for more conscious consumerism.
As demand for sustainability in business increases, purpose-led businesses can attract and retain more consumers.
Businesses are also realising that incorporating sustainability into supply chains and operations can help to minimise risks, save costs, and enhance brand reputation.
Sustainable business and the benefits of creating a sustainable brand
So what makes a business sustainable in the year 2025? Sustainable businesses prioritise integrating environmental and social good actions throughout every aspect of their operations. From how they source goods and services to how they market and deliver their products, sustainable or green organisations aim to make a positive difference in the world and society.
There are many ways that businesses can do this. Sustainable brands are involved in reducing their carbon footprints by using renewables, being more energy efficient, and through innovative design of products. Many eco-friendly businesses are also committed to decarbonization pathways that involve becoming net-zero fossil fuel emitters or even carbon-positive.
Ambitious organisations around the world are also taking steps to reduce the amount of waste they produce, minimise the use of toxic substances, and commit to using fair labour practices that support communities.
One of the most well-known sustainable businesses is, of course, Patagonia in the eco-fashion industry. In Australia, there’s been a huge growth in eco-friendly businesses, and below we explore some of Australia's top eco brands.
8 top eco brands in Australia
These are some of the top eco brands in Australia in 2025 - each of which is using social media and digital marketing to grow their business.
By communicating their environmental and social benefits and how they’re protecting the planet, supporting communities, and enhancing our well-being, these brands are showing what makes them the top sustainable brands in Australia.
1️⃣ The Very Good Bra
The Very Good Bra is an eco-lingerie brand in Australia that created the world's first plastic-free bra. The bras are made from 100% botanically sourced, synthetic-free materials that can be composted.
They make their bras waste and toxin-free: the bras are made from natural components, including their sewing thread, labels, and accessories.
Their products are packed in recyclable tissue and sent in a 100% compostable or 80% recycled and recyclable poly mailer - plus you can choose to have it couriered by Australia's first carbon-neutral courier company, Sendle.
Their sustainable sourcing policy includes relying on a variety of certified eco-labels such as GOTS, Oeko-tex, and REACH. Plus, Very Good Bra is a certified Australian BCorp, whereby it agrees to be transparent about how it impacts the environment, communities, and workers.
2️⃣ Planet Protector
Planet Protector is an Australian business that provides an insulation packaging solution that’s made of 100% sheep waste wool. Their sustainable thermal packaging solution and Woolpack range a sustainable alternative cold chain packing solutions used in the seafood industry, pharmaceutical industry, and food industry.
Planet Protector’s Woolpack range is compostable and biodegradable, creates less pollution than alternative packaging solutions - and it helps eliminate polystyrene from supply chains.
In terms of their impact, their website impact counter shows that they’ve managed to replace over 20 million polystyrene boxes with their Woolpack solution. Plus, they've diverted 8000 tonnes of waste wool from landfills.
3️⃣ Wunderthings
Wunderthings is another Australian eco-business that is using innovation and sustainable design to attract loyal customers.
Compared with disposable sanitary pads and tampons that end up as waste and often contain large amounts of plastic and toxins in their manufacturing, Wunderthings provides a sustainable alternative in the form of washable, reusable period panties.
These planet-friendly undergarments are made from organic cotton and recovered ocean plastic nylon. Recycling plastic waste and helping to clean the oceans is done as part of their mission to “create high-quality, planet-conscious, leak-proof enviro-menstrual underwear “.
The company is climate-positive and offers carbon-neutral postage and recyclable packaging in addition to its other eco credentials.
4️⃣ Seaforest
Seaforest in Tasmania, Australia, is quite literally cultivating climate change solutions by growing Asparagopsis seaweed (native to Tasmania). This seaweed is then used as fodder for cows and livestock as it can reduce their methane emissions significantly - helping to reduce climate change.
According to Seaforest, by including just 0.2% of their Asparagopsis supplement into animal diets, they can reduce methane emissions up to 98%.
Seaweed is also known to sequester carbon as it grows at a higher rate than many land-based forests, making it an increasingly popular blue economy solution.
5️⃣ Eco Farms
Eco Farms was started in 1986 and is committed to ethical sourcing and sustainability while helping people lead healthier lives. According to Eco Farms, their range of certified organic, non-GMO products is not tested on animals, is non-toxic, and doesn’t contain harmful chemicals.
Based in New South Wales, they sell fresh produce that’s locally sourced (99% is grown in Australia).
6️⃣ DK Active
DK Active is an Aussie organic clothing brand based in Brisbane that’s run on solar power and is committed to ethical clothing manufacturing.
Founded by Danielle Kay Holden in 2017, DK Active uses ethical and OEKO-TEX-certified organic materials (ECONYL regenerated nylon, organic cotton, bamboo, and modal) in the design of their clothes and opts for eco-friendly packaging and transparent supply chains.
7️⃣ Koala Eco
Koala Eco is a plant-based and eco-cleaning products manufacturer, making a range of hand and body, plus home and cleaning solutions.
Their products are made from natural, vegan ingredients - from free dyes and phosphates. Their products are also ethically formulated (not tested on animals) and are greywater-safe.
8️⃣ Breathe
Breathe is an Australian eco-architecture and design firm that is committed to providing positive social and environmental impacts through its work.
As a certified Australian BCorp, Breathe is committed to being transparent about its performance and operations. Guided by a Sustainability Action Plan the company has won multiple awards in 2025 alone.
Breathe’s offices are powered by renewables, they buy carbon credits to offset their business emissions, and they target zero waste and vegan, cruelty-free lifestyles.
Make your brand more sustainable (and win more customers) in 2025
There are many benefits of being a sustainable brand. One of these is increased sales and support from consumers, who are increasingly looking for sustainable products and services.
Recent reports show how important sustainability is to consumers:
A recent Ernst & Young report found that “three in ten Australians (31%) and a quarter of New Zealanders (24%) say that sustainability is very or extremely important when making a purchase decision” and that 36% are willing to pay a premium for sustainable products.
Another report by Mastercard found that about half of Australians (48%) would actively avoid buying from businesses that don’t have a sustainability sourcing policy.
Brands committed to sustainability are reaping the rewards associated with increased brand reputation and consumer support.
But with vast numbers of consumers wanting to support sustainable brands, one of the main challenges brands face is being able to communicate their sustainability initiatives. Partnering with a dedicated and specialised sustainable marketing agency can make all the difference.
How Green Socials can help your green business thrive
It’s inspiring to know that there are so many sustainable brands in Australia that are taking transformative action towards being more environmentally and socially responsible.
Brands that are able to transparently communicate their positive social and environmental impacts may be able to reap the rewards. With so many consumers looking to support sustainable brands, communicating effectively and authentically with your target audience is vital.
Get in touch with Green Socials – Australia’s sustainability marketing agency to see how we can elevate your eco brand.
