Changes You Need To Know As A Brand Posting On Instagram In 2025

If you've been using social media for your business over the last few years, you already know this — it's constantly changing.

And this is especially true for Instagram. After all, it wasn't too long ago that photos were the only type of content shared on the platform.

Since their introduction to the app, Reels have been a great tool to increase accounts' reach and views. But one month, it's best to prioritize 7-second videos with trending sounds and the next, vlog-style videos are going viral.

With this constant adaptation, brands often struggle to stay ahead of the curve and end up falling behind in their social media game. Which is why we've summarized in this article the notable changes you need to know as a brand posting on Instagram in 2025.