How We Created an Engaged Community of Brand Ambassadors for VEats in 3 Months.
+108.6% in reach
+18.9% in engagement
Working with companies that promote a plant-based lifestyle is crucial for us, considering the following environmental factors:
According to a study, 57% of global greenhouse gas emissions from food production come from meat and dairy products.
Producing a pound of beef can consume 1,800 to 4,000 gallons of water.
Reducing our consumption of meat, fish, and dairy is vital to reducing global greenhouse gas emissions. It is also one of the easiest and fastest ways to contribute to positive climate action. That’s why we didn’t hesitate for one second to start working with VEats!
VEats is Australia's first exclusively vegan food directory. It provides a comprehensive list of the best vegan restaurants, cafés, and stores where you can find a wide variety of plant-based food options.
Lara Young, Founder & CEO at VEats
“Working with Valentine at VEats was an absolute pleasure! Val has a real passion for social media strategy, and content creation. Val was a fantastic team player, always bringing fresh ideas to the table. I'd recommend Green Socials for any social media project!”
THEIR CONTEXT
When Lara approached Green Socials, VEats was in need of a new social media manager who could take charge of their content creation (social media and website articles), as well as their campaign and collaboration planning.
Since its launch in early 2022, VEats had experienced positive growth on their social media accounts. They wanted to maintain this momentum and establish partnerships with plant-based restaurants in Sydney, with plans to expand across Australia.
OUR SOLUTION
After conducting a comprehensive audit of their Instagram account, we developed a content strategy for VEats that combined proven content ideas with fresh ones to increase engagement on the page. This strategy included:
Increasing the frequency of posts and diversifying content to encourage engagement (memes, polls, etc.).
Introducing new giveaways in collaboration with vegan restaurant partners.
Synchronising the website and social media strategy by creating new website articles and corresponding social media posts to drive organic traffic to their website.
Within just three months, we achieved a remarkable increase in engagement on the VEats Instagram page, with a growth of +18.9% in engagement and +108.6% in reach. This client case serves as a testament to the effectiveness of industry partnerships and engaging content!
