To achieve business success, customers must be able to easily identify your brand, understand what sets you apart from competitors, and form a positive connection to your brand. Building a powerful brand strategy is, therefore, an essential aspect of running a business. 

Below, we look at how branding helps you distinguish your brand from others, examples of great brands that stand out, and what it takes to make your brand stand out. 

The internet is crowded, an there are thousands of people doing what you do.

So how do you make your brand stand out, especially as an eco-conscious or mission-driven business? That’s where brand positioning comes in.

Brand positioning is what defines how people see your brand in the context of your industry. It’s the space you take up in someone’s mind when they think about your business, and why they choose you over someone else.

Whether you’re selling sustainable skincare, consulting services for ethical brands, or handwoven baskets made by artisans, if your audience can’t clearly feel what makes you different, they’re going to forget you.

Let’s break down what brand positioning really is, why it matters, and how to start shaping yours.