How To Make Your Brand Stand Out
To achieve business success, customers must be able to easily identify your brand, understand what sets you apart from competitors, and form a positive connection to your brand. Building a powerful brand strategy is, therefore, an essential aspect of running a business.
Below, we look at how branding helps you distinguish your brand from others, examples of great brands that stand out, and what it takes to make your brand stand out.
How branding and brand identity can help set your brand apart
Creating a brand identity is more than just having a logo. It’s how you communicate your brand and differentiate it from others. Think of it as your personality and how it makes people feel when they engage with your brand.
Branding is therefore critical to business success, as it helps you communicate your unique values and personality to customers. If you have a strong brand identity, it can help you raise awareness of your brand and your unique values.
The benefits of building a strong brand identity include being able to build trust with your customers, increasing customer loyalty, helping you maintain consistent sales volumes, and helping your brand get recognised in an increasingly busy marketplace.
Examples of brands that stand out
There are many household brand names that customers around the world recognise. That includes companies like Coca-Cola, Patagonia, Apple, Nike, and Google.
Brands that stand out generally have a few things in common: they incorporate innovative product designs or features, they have strong visual identities, they incorporate powerful storytelling narratives into their communications, and they use multichannel marketing efforts to meet their customers where they are.
Successful brands also have consistent messaging and are able to communicate their unique sense of purpose in a way that resonates with their audience.
Tips and best practices for creating a memorable brand identity
If you want to succeed as a business, you need to figure out how to stand out as a business. To do that, you need to create a brand strategy. Your brand strategy will help you establish what makes your business unique, what sets your business apart from your competitors, and how to reach customers in a way that will engage and inspire them.
The tips below will help your brand stand out from the crowd.
1) Purpose-led brand strategy
Many businesses get launched without having a brand strategy, which can hold them back from achieving success. For mission-driven businesses, it’s important to have a brand strategy that is purpose-led, as that will help you to define and communicate your unique value to your audience.
As part of your brand strategy, you’ll want to set goals, identify your communication and marketing channels, define your target audience, and develop a content strategy for each of your channels.
2) Consistent visual identity
Consumers are presented with thousands of competing brand messaging, which makes it vital to maintain a consistent visual identity. That way, your brand will remain easily recognisable.
There are many elements of creating a consistent visual identity. This includes creating a simple but bold logo, using a defined colour palette, and having a brand kit to ensure that your design elements are used following your brand guidelines.
3) Powerful brand story
Think of some of the most well-known brands. They all have a powerful brand story – whether it’s to do with how they got started, or the impact they’re having.
When you create your brand story, make sure it’s truthful and engaging so that it will resonate with your audience. Keep it simple, so that it’s easily memorable and so that others can easily share it.
There are many ways to tell your brand story. You can have your CEO give interviews, create blogs about your origin story, or share social media posts that show behind-the-scenes glimpses of your company and its staff. You can also provide social proof by showcasing customer feedback and testimonials to help reinforce your brand story.
4) Drive meaningful engagement
Customers want to engage with brands in meaningful and personal ways. Whether you create opportunities for customers to connect and engage with your brand through trade fairs and in-person events, or you engage online with your audience on social media, meeting your customers where they are is important.
Brands can also leverage partnerships to deliver meaningful engagement. For example, by partnering with digital influencers, brands can market themselves to a new audience.
By analysing your audience and their interests and needs, and the channels they use, you can discover opportunities to engage with customers.
5) Create an incredible customer experience
One of the most important factors when it comes to business success is keeping your existing customers happy. When your customer is satisfied and happy with your product or service, you can cultivate a sense of brand loyalty.
This may help you turn customers into brand ambassadors and advocates, which can have many positive impacts for your business.
To create an incredible customer experience, it’s important to consider what your competitors are doing and how you can create a meaningful and engaging experience along the entire customer journey.
6) Storytelling
Storytelling is used to help create an emotional connection with your audience and helps to cement your brand identity and build customer loyalty.
Crafting unique and compelling storytelling about your brand should focus on what makes your brand different from others, and your unique purpose, values, and products or services.
When customers feel a personal connection to your brand, they are more likely to engage with your brand, stay loyal, and promote your brand to others.
Need help designing a successful brand strategy?
A successful brand is the cornerstone of a successful business, which means designing a powerful brand strategy is one of the most important aspects of starting a business.
And, for businesses that have been operating for a while but are either attracting the wrong type of clients or not achieving their goals, it may be indicative of the need to do a rebrand.
Do you need help designing a compelling brand strategy or even a rebrand? Green Socials is an experienced digital marketing agency in Australia. We’ve worked with some incredible, purpose-led brands to create brand strategies that are memorable, consistent, and deliver results.
Reach out here if you want support creating a powerful brand (or social media/content) strategy for your business.
