To achieve business success, customers must be able to easily identify your brand, understand what sets you apart from competitors, and form a positive connection to your brand. Building a powerful brand strategy is, therefore, an essential aspect of running a business. 

Below, we look at how branding helps you distinguish your brand from others, examples of great brands that stand out, and what it takes to make your brand stand out. 

The internet is crowded, an there are thousands of people doing what you do.

So how do you make your brand stand out, especially as an eco-conscious or mission-driven business? That’s where brand positioning comes in.

Brand positioning is what defines how people see your brand in the context of your industry. It’s the space you take up in someone’s mind when they think about your business, and why they choose you over someone else.

Whether you’re selling sustainable skincare, consulting services for ethical brands, or handwoven baskets made by artisans, if your audience can’t clearly feel what makes you different, they’re going to forget you.

Let’s break down what brand positioning really is, why it matters, and how to start shaping yours.

A clear and compelling brand message is crucial for standing out in today’s hyper-competitive business world. Crafting a message that will help your brand stand out from the crowds and resonate with your target audience requires careful planning. That’s why we recommend that all brands take time to create a brand message strategy.

For mission-driven businesses, a compelling brand message strategy is key to connecting with people who care about sustainability and driving meaningful impact. This link between brand strategy, brand messaging, and the brands that consumers support is evidenced by some recent studies. 

For example, a Nielsen Company study found that 81% of Australian consumers value authenticity in brands and that 73% are willing to pay more for brands that are authentic and reduce their environmental impacts.

What exactly is a brand message, and how can you develop an effective brand message strategy? Let's dive deep into these essential aspects of brand communication.