There’s been a shift in how social media platforms evaluate content, and if you’re still measuring success by likes and follower count, it might be time to look again.

For years, we were taught to believe that bigger was better.

More likes = better content.
More followers = more credibility.
More engagement = more reach.

But here’s the thing: that model is outdated. And truthfully, it never fully reflected what actually matters: human connection.

It happens to everyone: that moment when your Instagram feels like a ghost town, your idea bank is empty, and showing up online feels more like a chore than a creative outlet.

If you’re in a bit of a posting rut right now, you’re not alone. And you’re definitely not “bad at content”. You're likely just overwhelmed, overthinking, or under-inspired (or all three, honestly).

But here’s the good news: getting back into your content rhythm doesn’t need to be stressful, or strategic to the point of perfection. It just needs to feel doable again.

Here are a few grounded, actionable ways to ease back into content creation, with intention and a little more ease.

If you've been using social media for your business over the last few years, you already know this — it's constantly changing.

And this is especially true for Instagram. After all, it wasn't too long ago that photos were the only type of content shared on the platform.

Since their introduction to the app, Reels have been a great tool to increase accounts' reach and views. But one month, it's best to prioritize 7-second videos with trending sounds and the next, vlog-style videos are going viral.

With this constant adaptation, brands often struggle to stay ahead of the curve and end up falling behind in their social media game. Which is why we've summarized in this article the notable changes you need to know as a brand posting on Instagram in 2025.

As society in 2025 increasingly uses social media, having a social media presence is crucial for brands of all sizes. 

However, if your brand has a presence on Facebook, Instagram, TikTok, YouTube, X, LinkedIn, Bluesky, and other platforms, managing your social media becomes increasingly challenging. 

Even if you’re only present on one platform, having systems to design, plan, schedule, monitor, and respond to social media posts and comments can revolutionise your marketing efforts. 

That’s where social media management tools can be game-changing: helping you design, schedule, andmonitor your online presence. 

In today's fast-paced digital landscape, having the right social media management tools can make the difference between a thriving online presence and a struggling one. 

Whether you're managing multiple platforms or focusing on building engagement, we've curated a list of our most trusted tools that streamline social media management whilst maintaining authenticity and effectiveness.

Having a social media presence is no longer optional for brands that want to succeed in digital marketing. It can be a powerful tool to help you achieve many of your marketing, sales and business goals. A social media marketing strategy outlines your goals, tactics and metrics to measure success. It also helps you craft bespoke content and messaging for each social media platform, and to decide which platforms to have a presence on. 

Learn about the reasons to create a social media marketing strategy, and how to craft a social media marketing strategy below. To get some inspiration, you can check out these social media marketing strategy examples from some of the most well known eco brands in Sydney and eco businesses from across Australia.

Here are 5 steps to develop your content strategy and boost your content marketing and online marketing strategy.

Learn how marketing & sustainability can be compatible and can be a powerful force for good in the world.