According to a study by NielsenIQ, 78% of US consumers say they care about living a sustainable lifestyle. Similarly, a Forbes article reported that 78% of survey respondents prioritised buying from companies that ethically source their products.

However, at the very same time, ultra-fast fashion has reached an all-time high since 2020 and the recession is forcing people to choose between affordability and sustainability—putting conscious consumerism at risk.

Conscious consumerism involves making deliberate choices about what to purchase, why to purchase it, and how to acquire products or services. Yes, people generally have choices in their buying decisions, but conscious consumerism places a higher priority on learning about a business and its sourcing practices. Rather than simply picking a product off supermarket shelves without giving it an extra thought, a conscious consumer will consider its origin or production methods.

But for conscious consumerism to remain relevant in an era where convenience and affordability are paramount, conscious marketing must become more prevalent in today's marketplace.

So what exactly is conscious marketing? In this article, we'll explore what conscious consumerism entails, how companies can implement it, and provide examples from our client work that adhere to these principles.

Is this a familiar scenario for you? When it comes to social media, you don’t have any idea as to what to create to cater to your target audience. Or, you have content ideas in mind but have no time to actually implement any of them. Or maybe, you follow Instagram ‘experts’ and apply some of their top tips on how to go viral on Instagram, but none of them work.

If you are in any of these scenarios, this article is for you. What you are missing is a well-devised Instagram content strategy, which is crucial for a brand's success. In this article, we'll delve into what content strategy isn't and why every brand should create a content strategy, providing a step-by-step guide for building an effective Instagram content strategy.

Learn how these top 7 sustainable fashion brands use social media to stand out online.

Sustainability is a popular buzzword, but what exactly does it mean? And when it comes to the business sector, what is sustainability in business? If these are questions you’ve been wondering about, then this article is for you!

Interested in growing your business, audience and sustainability impacts? Then our ultimate guide to digital marketing for small businesses will help you discover tangible ways to use online marketing to achieve your business goals.

Social media marketing in Sydney is helping to power the rise in sustainable brands. Find out how these 5 Australian organisations use social networking to stand out online.

Sustainable business is booming in Australia with a rise in sustainable brands and eco-conscious consumers demanding green products and services. Learn more about how social media plays an important role in helping sustainable brands to attract and win over new customers.

Learn ‘what is organic digital marketing’, why it’s important, and how to implement it (with tips for eco-conscious brands).

Learn why should you make online marketing a priority for your eco-friendly business in 2023 (and how to achieve business success).

Learn about 8 ways businesses can boost digital sustainability as part of their digital transformation journeys.

Here are 5 steps to develop your content strategy and boost your content marketing and online marketing strategy.

Learn how to choose the best social media platform to use for your business, based on the content you can create.

Learn how marketing & sustainability can be compatible and can be a powerful force for good in the world.

Learn which social media platform is best for your business niche and how to adapt your content to achieve marketing success.