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Do marketers have a responsibility to avoid *social atrophy*?

Social atrophy: the shrinking of our social brains as we withdraw from meaningful connection, especially when apps leave us less curious, less connected, and less inspired than before we

What Denmark taught me about intentional living and content creation.

After a week in Copenhagen, I can’t stop thinking about how the Danes design their lives.

It’s thoughtful, minimal, and human.

They seem to spend more time outdoors,

Struggling with content ideas for Instagram or LinkedIn?

Here’s why original content still beats trends, and how to create more of it.

Original content isn’t just “nice to have” anymore, it’s the only kind that gets *r

4 content trends to watch in 2025 👇

The digital landscape is evolving rapidly. Here’s what’s coming:

1️⃣ Lo-fi content converts better than polished production. Raw, authentic phone footage builds trust.

2️⃣ LI is adopting I

We’re here to bring your vision to life BUT we need you to share it with us.

Input, context, feedback = magic. ✨

Collaboration isn’t just helpful - it’s how great work actually happens.

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Green Socials’ vision is to reshape the digital ethos and drive change for a sustainable world. We exist to shine a spotlight on the reality of our environment and to impassion communities to do better by our Earth and our people.

Our mission

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We acknowledge the Traditional Owners of the land, sea and skies, Australia’s First Peoples. We are grateful to those who have come before us and who have nurtured and protected Country for future generations, and we pay our respects to Elders past, present and emerging.

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