An ethical marketing agency that holds its work to your standards

You would never mislead the people you serve. Your marketing should be built the same way.

We are a small, research-led team creating social media and content for organisations in the business of doing good.

WORK WITH US
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Ethical marketing is easy to claim.
Here is how we practise it.

We only say what you can back up.

Every claim in your content traces back to something real. If we cannot verify it, it stays out.

We leave out the pressure.

No manufactured urgency and no guilt. People who opt in freely are the ones who stay.

We tell the truth about timelines.

Organic social media takes longer than six months to build something lasting. Anyone telling you otherwise is selling a version of social media we want nothing to do with.

We show you the numbers, flattering or otherwise.

Every month you get an analytics report and a strategy call. When something is underperforming, you hear it from us first, along with what we would change.

We put it in writing.

We have taken The Ethical Move pledge for transparent, honest, and responsible marketing. We are also a certified member of 1% for the Planet, giving 1% of our annual revenue to environmental partners.

We choose who we work with.

We only take on brands we believe in, and we stay a small team on purpose. You get a dedicated manager who knows your organisation.

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Green Socials logo

For teams with a big mission and a long to-do list

You have stakeholders and donors, and a team that is already stretched. Social media matters to the mission and keeps sliding down the list because it is nobody’s full-time job. Maybe you hired an agency before that did the work and never quite understood it.

We work as an extension of your team. That can mean taking social media off your plate entirely, or supporting the people you already have with strategy and structure. Either way, we turn complex work into content everyday people can see themselves in.

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“Green Socials is by far the best choice we’ve made for both our social media! Not only our visibility and engagement metrics have increased significantly in a matter of weeks, but Val and her team have slowly become an extension of ours.”

Audrey Barucchi, People For Nature

FEEL GOOD CONTENT FOR DO GOOD BRANDS

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FEEL GOOD CONTENT FOR DO GOOD BRANDS ✷

Ethical marketing services
Instagram | Facebook | LinkedIn

  • a minimalist design of a pair of dark green semicircles stacked vertically, with the top one enclosing a circle, all on a black background.

    DONE-FOR-YOU: FULL SOCIAL MEDIA MANAGEMENT

    Strategy, content creation, and community engagement handled by your dedicated Green Socials team, starting with a 2-week strategy phase.

  • Four brown circles connected by black lines, forming a square with rounded corners.

    DONE-WITH-YOU: THE SUSTAINABLE CONTENT LAB

    Strategy, ideas, templates, scheduling, and engagement from us. Content creation from your team.

  • Two upward-pointing chevrons in light green on a black background.

    ONE-TIME: SUSTAINABLE CONTENT STRATEGY BLUEPRINT

    A social media audit and research-led roadmap your team can execute.

VIEW SOCIAL MEDIA SERVICES
Smartphone screen displaying a social media page with posts about conservation and environmental awareness, including images of volunteers, whales, plastic waste, beaches, and educational messages.
A smartphone screen displaying an Instagram profile with various posts, including images of women doing yoga, relaxing, and talking, with text overlays in Italian and English.
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Green Socials result card for KOOSHOO: full Instagram management, +1.3K% in impressions and +56.65% in profile visits.
A green social media management informational card for Conservation Volunteers Australia, highlighting increased impressions and profile visits.
An open folder with a document inside titled "Filed Under: Client Results".

What ethical marketing did for a national environmental nonprofit

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CONSERVATION VOLUNTEERS AUSTRALIA, FULL SOCIAL MEDIA MANAGEMENT

How We Elevated A Major Environmental Non-Profit’s Leadership Position and Increased Corporate Partnership Interest Over Two Years. +45,070 new followers and one qualified corporate partnership enquiry per week.

READ ABOUT IT →

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IN THEIR WORDS

“Val and her team are creative thinkers who produce amazing content and strategies in the marketing space. They’ve really opened up our digital communications avenues and helped us attract more people to what our company does!”

Conservation Volunteers Australia

Frequently Asked Questions

  • An agency that applies the same standards to its marketing that its clients apply to their work. For us that means honest claims, transparent reporting, and no tactics built on fear or guilt. It also means being selective about the brands we represent. We have put that in writing through The Ethical Move pledge.

  • Yes. We have worked with environmental and conservation nonprofits and food equity organisations, alongside wellness businesses and conscious product brands.

  • No. None of the brands we work with is doing this perfectly, and neither are we. We care about the effort and the honesty behind it, and we think being open about what you are still working on is one of the most compelling things a brand can do.

  • All the time. Whether you need us to take over entirely or complement what is already in place, we will figure out the right way to work together.

Further reading on the Green Socials blog

How to Address Ethical Issues in Marketing: A Comprehensive Guide

The Best Purpose-Driven Marketing Campaigns (And Why They Work)

Rethinking Social Media Metrics: Why Connection Is the New Currency

Tell us about the mission. We’ll tell you what we see.

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