FREE RECORDED WORKSHOP
Audience vs community: why your follower count doesn't matter anymore
The way people share content has changed, and so has what the platforms reward. If social media is part of how you grow your business, this is the shift worth understanding before you plan your next post.
Sound familiar?
You post consistently, and your likes keep dropping anyway.
Your follower count goes up, but your inbox stays empty of enquiries.
People tell you in person they love your posts, yet you never see them in the comments.
Instagram announces another change, you rework your strategy, and you still can’t tell what’s working.
Posting from a brand account feels like talking to a wall.
One post did really well, then nothing came of it.
A lot of what's happening is invisible in your analytics. People are sending your posts to friends in DMs and group chats, and the platforms now reward exactly that. Once you know which signals count, you can create content for them.
Inside the workshop
What changed in Instagram’s algorithm in 2026, and the four signals it now weighs most when deciding who sees your content
Dark social explained: why most sharing now happens in private messages, and how to create posts people want to send to a friend
The difference between an audience and a community, with lessons from Duolingo and Poppi
Three engagement tactics that still work: collaborations, reply strategies and co-creating with your audience
A behind-the-scenes look at a nonprofit’s reel that reached 2.9 million views, and what was in place beforehand so it brought 6,000+ new followers and hundreds of newsletter sign-ups
A short planning exercise to leave with what you can put in place right away, and over the next six months
Recorded workshop, about one hour. Watch it whenever suits you.
Where should we send it to?
Hi, I’m Val, Founder of Green Socials. I've been working in social media for purpose-led brands since 2021, and I've watched the platforms change what they reward almost every year. This workshop is what I want every business owner to know about where social media is today, and what to focus on instead of follower count.
