Valentine Aouad 27/04/2026 Valentine Aouad 27/04/2026

[PHIA] One Year In Review: What a Million Users Tells Us About Sustainable Marketing

Phia has hit one million users in a year. Here's what their growth and social media strategy tells us about marketing purpose-led brands in 2026.

Subscribe to our newsletter to get all the latest social media news and tips, and inspiring content from mission-driven businesses all around the world.

Not everything was perfect in 2025.

I wasn’t consistent with my own social media. I let strategic relationships lapse.

But I learned more this year than perhaps any year before.

I gained clarity about what I’m building and why. I deep

Do marketers have a responsibility to avoid *social atrophy*?

Social atrophy: the shrinking of our social brains as we withdraw from meaningful connection, especially when apps leave us less curious, less connected, and less inspired than before we

What Denmark taught me about intentional living and content creation.

After a week in Copenhagen, I can’t stop thinking about how the Danes design their lives.

It’s thoughtful, minimal, and human.

They seem to spend more time outdoors,

Struggling with content ideas for Instagram or LinkedIn?

Here’s why original content still beats trends, and how to create more of it.

Original content isn’t just “nice to have” anymore, it’s the only kind that gets *r

4 content trends to watch in 2025 👇

The digital landscape is evolving rapidly. Here’s what’s coming:

1️⃣ Lo-fi content converts better than polished production. Raw, authentic phone footage builds trust.

2️⃣ LI is adopting I

Follow us

Green Socials’ vision is to reshape the digital ethos and drive change for a sustainable world. We exist to shine a spotlight on the reality of our environment and to impassion communities to do better by our Earth and our people.

Our mission

Social Media Management Company
Email Marketing Services for Small Businesses
Sustainable Digital Marketing
Sustainability for Business
Custom Content Marketing Agency
Blog Post Writing Services
Eco Marketing Solutions
Ethical Marketing Agency

Proud member of

We acknowledge the Traditional Owners of the land, sea and skies, Australia’s First Peoples. We are grateful to those who have come before us and who have nurtured and protected Country for future generations, and we pay our respects to Elders past, present and emerging.

[PHIA] One Year In Review: What a Million Users Tells Us About Sustainable Marketing

Newsletter

Thank you!