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Podcast, Ethical Marketing, Social Media Strategy Valentine Aouad 26/10/2026 Podcast, Ethical Marketing, Social Media Strategy Valentine Aouad 26/10/2026

What ethical social media marketing looks like in practice, with Claire Matz

Claire Matz of The Social Palm on ethical social media marketing, from transparency with your community to building a business that could outlast Instagram.

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You're not failing at content. You're missing the strategy and systems.

Most purpose-driven founders I work with in the Sustainable Content Lab are already creating. They're showing up, writing captions, posting when they can. But without a strategy
Our May's biggest milestone wasn't a launch or a campaign result.

It was actually getting married!!!! Legally, officially, in Sydney, the city that genuinely changed the course of my life.

I've gone back and forth on how much personal content belon

Organic Marketing for
Purpose-Driven Brands

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