If you run a business and have a website, you probably already know this: your blog section should be a rich resource for your community and potential clients. It also holds tremendous value for your search engine optimisation (SEO), helping your website rank higher on Google and giving your brand more visibility – which means more eyes, more trust, and more potential customers.

But mastering the art of blog writing relies on a few key factors. Whether you’re a seasoned writer or just getting started for your business, this guide will walk you through everything you need to know to write blog posts that are both powerful and search-friendly.

Is this a familiar scenario for you? When it comes to social media, you don’t have any idea as to what to create to cater to your target audience. Or, you have content ideas in mind but have no time to actually implement any of them. Or maybe, you follow Instagram ‘experts’ and apply some of their top tips on how to go viral on Instagram, but none of them work.

If you are in any of these scenarios, this article is for you. What you are missing is a well-devised Instagram content strategy, which is crucial for a brand's success. In this article, we'll delve into what content strategy isn't and why every brand should create a content strategy, providing a step-by-step guide for building an effective Instagram content strategy.