From Zero to Thought Leader: How Scott Knows Solar Built a LinkedIn Presence That Closes Deals
About Scott Knows Solar
Scott Knows Solar is a US-based clean energy company led by Scott Phillips — a founder who doesn't just sell solar, he actively lives it. The company's focus spans residential and commercial solar education, with a growing specialisation in agrivoltaics: helping farmers co-locate solar installations on agricultural land to create a dual revenue stream and reduce their financial vulnerability. In a political climate where renewable energy is increasingly contested, Scott Knows Solar occupies a rare position with technically credible, genuinely mission-driven, and unafraid to engage with the controversy.
Since 2025
The problem Scott came to solve
When Scott first came to Green Socials, his LinkedIn presence was effectively nonexistent. He had real expertise, a compelling mission, and an audience worth reaching, but no followers, no consistent visibility online, and no system for turning that expertise into content that could build trust and generate leads.
The prior marketing companies he'd worked with had failed to move the needle. Audiences weren't growing. Enquiries weren't coming through social. And in a niche like solar, where misinformation is rampant and trust is everything, generic content wasn't going to cut it.
His goals were clear: increase visibility on LinkedIn, attract qualified leads and industry collaborators, and create content that actively busted the myths holding solar adoption back, particularly in the US market.
Why we wanted to work with Scott
Renewable energy is one of the defining industries of the next decade, and one of the most misunderstood. In the US especially, solar faces a constant headwind of political narrative, misinformation, and public confusion. We saw Scott Knows Solar as an opportunity to reverse that: to use social media not as a broadcast tool but as a genuine education platform.
The agrivoltaics angle also mattered to us specifically. Farmers are one of the most financially strained demographics globally, and the work Scott's team is doing — finding ways to layer solar income on top of agricultural land — has real, tangible human impact. That's the kind of story social media should be telling more of. We wanted to be the team helping tell it.
What we built together
The collaboration is still currently running as a done-with-you engagement: Green Socials led the content strategy and copywriting, Scott brought the expertise, and approved every piece. The first four to six months were about deep brand immersion — learning how Scott thinks, how he talks, what he stands for, and how to translate technical solar knowledge into content that engineers and farmers and homeowners could all engage with.
Once that foundation was in place, the results compounded quickly.
Since working together:
3,981 (+683%)
FOLLOWERS
557K (+12K%)
IMPRESSIONS
12,190 (+1,340%)
INTERACTIONS
450 (+247%)
POSTS PUBLISHED
Scott Phillips, Founder & CEO at Scott Knows Solar
"Green Socials has been fantastic to work with over the last 6 months. Val is always on the ball, consistently coming up with new ideas before I even have to ask. They grew all my audiences by 200 and 300% very quickly — the lack of growth at my prior marketing companies was why I shifted to Green Socials in the first place. In a true testament to Green Socials' integrity and value add, I have already started the process of working with them on another project. They were the only team member from the old venture that made the cut for the new project. In short, I highly, highly, highly recommend working with Green Socials."
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