The Best Purpose-Driven Marketing Campaigns

Purpose is at the heart of many brands’ ambitions, and echoed by consumer demand for products and services that make a difference. Purpose-driven marketing campaigns are on the increase, as brands recognise the importance of environmental and social sustainability, transparency, and ethical behaviour to a growing audience of consumers. 

Purpose-led companies and brands are driving positive impact while also making a profit. This shift towards purpose over profit is fuelling the rise of purpose-driven marketing campaigns. Below, we explore what a purpose-led marketing campaign is, some examples from around the world, and how to create a successful purpose-focused marketing campaign of your own.